Disney Junior Alice’s Wonderland Bakery Alice Doll& Magical Oven Set adds a cup of imaginative fun to kitchen playtime. Alice invites little bakers to build fantastical stackable cakes in her magical oven. Press the Wonder Whirl button to watch the cakes magically spin, and hear sound effects and Alice’s cute phrases. Place the pot on the burner to hear realistic cooking sounds. The oven lights up and makes magical sounds when opened.

Mama Surprise is the latest innovative toy from the range of Little Live Pets. The interactive pet comes alive with more than 20 sounds and reactions when she is cared for. Each lifelike toy in the line moves, acts and sounds like the real thing, creating magical moments of wonderment and joy for kids. The soft, interactive mama guinea pig’s sounds and reactions are activated in response to the care she receives. Mama loves having her hair brushed, and when she is pet and fed her celery,’ her heart will start to glow. This signals that it’s time to put Mama in her deluxe hutch and tuck her in. The next morning, kids will welcome the surprise of a guinea pig baby that arrives with a special care package. Mama has three surprise babies, each with its own special care package and themed accessories to play with and dress them, including rock n’ roll, preppy, and princess. Mama Surprise delivers a new baby every day over multiple days. 

This best-selling STEM kit for kids to learn to code in progression, while combining hands-on learning with digital gameplay to make learning super fun and engaging.

All fins on deck with Baby Shark and friends! Kids can dive into Baby Shark’s worldand play in The Wreck straight from the Nickelodeon animated preschool series,BabyShark’s Big Show!This playset includes 25+ pieces and features so many jaw-someways to play with Baby Shark and friends: William, Hank, and Vola. Follow theincluded treasure map to explore the Ultimate Shipwreck Playset and find BabyShark’s treasure. 

Introducing the Got2Glow Fairy Pet Finder by WowWee! The Got2Glow Fairy Finder you know and love is back, with 80+ new virtual fairy pets to find. 

Naturalistas is a sleek line of contemporary natural-hair fashion dolls, created to uplift and encourage children of color with naturally textured hair. The goal of Naturalistas is to represent the beauty and uniqueness of black hair, provide a medley of facial features, and promote a range of backgrounds and interests that speak to the modern African American experience.Each doll features 5 points of articulation, perfect for posing and imaginative storytelling

BYJU’SLearning featuring Disney offers premium kits for kids 4-8 years so they stay engaged with math, reading, language, and other core skills while out of school, through interactive video lessons, quizzes, and read-along stories, and digital worksheets.

Cry Babies First Emotions Dreamy is an adorable interactive baby doll that will amaze you with over 65+ expressions, movements, and baby sounds!

Squish, shape, and create art! JellyPics are filled with transparent gel and colored beads to sculpt, mold and design over any picture. Use fingers or the stylus to move and shape the beads over the background card and create one-of-a-kind artistic creations! Perfect for traveling!

Crayola Color Chemistry just went Tie Dye! This specially designed edition of the popular Color Chemistry Sets from Crayola embraces playful experiments with tie dye colors. This educational toy and learning activity set includes exciting science experiments such as Drip Drop Tie Dye, Neon Crayon Erupting Volcano, Kaleidoscope Creator, Neon Mosaic, Tie Dye Shockwave, and more!

Introducing the Got2Glow Baby Fairy Finder by WowWee! The Got2Glow Fairy Finder you know and love is back in an adorable new size, with 20+ virtual baby fairies to find.

The Marshall hybrid electric bike by Schwinn is built for everyday adventures. Visit friends across town or just go exploring – you can do it all without worrying about long distances or steep hills. The Marshall features a 250-watt brushless geared hub drive pedal assist motor that amplifies the effort you put into pedaling, up to 20 mph

The Make It Real 5 in 1 Activity Towerrotates for easy access, has 5 removable storage trays, and a bracelet holder to display creations while not being worn. Get in on the fun - each storage tray houses a unique activity; Heishi Craze, Just Bead It, It’sElastic!, Friends ForeverandLink Em’ Up!

I anticipate that this Sanrio Surprise Hello Kitty purse pet will be a hot holiday toy this season.

This would make a wonderful stocking stuffer for anyone who loves to decorate their tennis shoes. This includes 210 removable stickers.

All aboard! The Super Cityscape Transport Bucket Set takes little ones on city-like adventures in a plane, a train, a taxi, or a crane!

Cozy and soft, the BigMouthxSquishmallows Leonard the Lion inflatable floor pillow that can be taken anywhere--indoors or outdoors! With a non-slip bottom and a soft fabric top, Leonard is not only cute but soft and comfy to lounge on by the fireplace, in a tent on the grass or even as a decor piece in your room. 

Click and print instantly with the KidiZoom® PrintCam™. Preview photos with the2.4" color screen and print regular or panoramic photos in black and white. Flip up the lens to take selfies! The included paper roll prints up to 80 images—that's pennies per print value! When the paper’s gone, get the KidiZoom® PrintCam™Paper Refill Pack (sold separately) to get three paper rolls and two adhesive paper rolls to turn photos into stickers. Also works with most 2.2"Wx1.2" D thermal paper refills. Let your creativity loose and add stickers, filters, and borders to any image or video. Turn photos into drawings you can color yourself. Browse 110+templates and activities including small greeting cards, printable games, and more. This kid-friendly camera takes videos, too!

Celebrate and dance with a dollhouse that comes alive with music!

The House Monsters are made of soft plush and have unique textures and features to enhance their personalities. The character lineup includes Munchy, Dizzy, Drowsy, Sudsy, Bumpy, and Fluffy. Each character comes packed in its own unique habitat box, which is designed for play and display. Habitats include a refrigerator, closet, attic, bed, dishwasher, and dryer. A collector card featuring the character’s picture and unique bio is also included.

Pixicade Pets is an exciting new game that allows you to create and care for virtual creatures that you design!

Outdoor play just got an upgrade! KidiGo® NexTag™ is way more than just tag—it’s a high-tech spin on 20 different backyard games including capture the flag, freeze tag, and hide-and-seek. There’s no internet needed to play—all you need are the four included electronic units and adjustable arm bands! A friendly voice explains the quick and easy-to-learn rules so kids can start playing fast. No referee required—the game lets you know who got tagged, who’s safe and who’s it.There’s a one-and two-player game or the WHOLE family can get in on the fun. Go from four to eight players by combining two KidiGo® NexTag™ systems (sold separately). Play indoors or out with a 135-foot range between units. All you have to do is press the big button and tag, you’re it

Be a kid creator with the KidiZoom® Creator Cam™ digital camera! Create awesome videos with this high-definition video camera kit. Use the included greenscreen and 20+ animated backgrounds to get chased by a T-Rex, go to outer space make yourself disappear! 

Be a super-duper fixer-upper with the Drill & Learn Toolbox™ Pro! Put on your tool belt and get ready for fix-it fun with this toolbox and 10 accessories. Your little DIYer will have all the basics for pretend home repair: toolbox, tool belt, hammer, wrench, plastic nails and screws, and a working toy drill.

Get motor skills growing with the Pop & Spin Mower™! This lean, green mowing machine introduces gardening basics, lawn mower safety, and colors to little ones with phases, lights, and music. Be careful to avoid hard objects when mowing! The yellow triangle button introduces lawn mower safety to help keep kids safe around the real thing. Pull the cord to start the engine and hear it rumble while watching the sparkly, pretend blade spin. Popping beads add to the role-play by mimicking grass clippings. Not quite ready to walk? Little gardeners can sit and play too! Spin the roller or press the light-up buttons to explore gardening themes and colors.

The coolest and best-selling kids' smartwatch brand is here—the KidiZoom®Smartwatch DX3. The kid-friendly DX3 features dual cameras for pictures, selfies and videos along with one-and two-player games, daily reminders and more. The light on the watch doubles as a camera flash and flashlight. Create custom clock faces from your own photos or swipe through 50+ animated faces to make time-telling exciting. SetDaily Reminders to help you stay on track, and switch to school mode when it’s time to limit the DX3 to a watch only. Play single-player games like Monster Catcher and find 80+ invisible creatures! Challenge yourself with movement games: Racing Run, CrazyDance and Funky Jump. Pair up with a friend who has a DX3 to share preset messages or play Treasure Hunt, Find the diamonds and Tic-Tac-Toe. Upcycle the top of the package and use it as a watch storage case!

Serious(lycute) little gamers get their very own preschool game station with level Up Gaming Chair™—with no Wi-Fi and no worries. Be just like the big-kid games with a swivel chair, joystick and pretend headphones. The interactive gaming tablet teaches letters, numbers, animals and music with gaming sound effects. Take newbies to the next level of learning with activities that help kids progress from letters and phonics to words and meanings on a tablet that turns gaming time into learning time! The portable tablet easily detaches from the tray, which kids can use for snacks, drawing, or story time. Grab a seat, it’s game on!

Take a road trip to the land of learning with the the100 Things That Go™interactive book! Hear 100+ words about modes of transportation from dogsleds and dump trucks to skates and school buses. Six double-sided, touch-sensitive pages feature vocabulary in English and Spanish.

Explore exciting new ways to learn with the LeapStart® Learning SuccessBundle™ interactive system. This system with a sleek, new design grows with your child and gets them excited about learning with interactive touch-and-talk pages. Activities that include games, puzzles and creative challenges enhance learning to help kids build math, reading, problem-solving skills and more. The Go! Go! Cory Carson® Cory Carson Superhero School™ book, based on the popular animated series, and an additional activity book are included

Cute, cuddly, and customizable, My Pal Scout and My Pal Violet Smarty Paws™make the perfect friends for your little one. Touch-sensitive front paws feature sensors that begin silly reactions, music, games, and mindfulness exercises when little ones hold both paws and stop when they let go to introduce cause and effect. Scout and Violet’s paws can help create magical moments for kids and caregivers when they hold hands with each other and the toy adds an interactive experience everyone will love. Personalize the play and learning across more than 15 activities by programming Scout and Violet with the child's name, favorite food, color and animal.

Join Ryder and lead the PAW Patrol on adventures in this learning video game.Plug in and play 12 missions in Adventure Bay using a wireless controller that looks just like Ryder’s Pup Pad! No web connection, downloads, or account setup is required. Drive, fly, and run through games like a big kid to avoid obstacles and solve problems with Chase, Skye, and Marshall. Search for the right shape to repair vehicles withRocky and Tracker and match Rubble’s

The Interactive Learning Easel gives kiddos a fun new way to combine learning alphabet, shapes, and drawing! Start with the double-sided whiteboard/chalkboard with magnetic letters and shapes. Use the 26 letter magnets and the letter read to teach kids letter names, letter sounds and words. The touch-sensitive book includes inspirational images for every letter of the alphabet. Guided art activities include creating art with dots, lines and shapes as well as encouraging kids to draw dots and lines in time with rhythmic music.

Explore tiny worlds full of huge discoveries with the MagicAdventuresMicroscope™. Young biologists can zoom in on flowers, animals, food, minerals and more using eight double-sided smart slides that activate amazing BBCvideos and images. Discover answers to curious questions like How do leaves change color? What do plant cells look like? What is sand made of anyway? Make your own discoveries by finding things around the house and getting a closer look using the reusable slides or large sample tray. You’ll be amazed what you can see with up to 200x magnification on this real microscope. See something incredible? Capture and save the on-screen images. Game time! Defend microorganisms from micro-invaders or put your skills to the test with the What’s This? quiz.

Jump into the world of Pokémon and bring it with you wherever you go with the Pokémon Carry Case Volcano Playset! Discover tons of features like the erupting volcano, winding whirlpool, battle launchers, and more! 

It’s curtains up for Andrea’s big break on the stage. She’s won a place at Prof. Adrian’s famous theater school.Behind the doors of this beautiful Victorian building, you can find Andrea rehearsing. Hand her the helmet as she practices the part of the brave knight. With so many props you can create a play of your own and get the mini-dolls to act it out

LOL Surprise has partnered with iconic candy brands to bring you LOL Surprise Loves Mini Sweets! Your favorite treats are now your favorite dolls! Find characters from Jolly Rancher, Hot Tamales, Hershey’s Kisses, Smarties, Whoppers, Mike & Ikes, Chupa Chups, Dum Dums, Pez, and Peeps. 

Relive Star Wars: A New Hope scenes as you build this Ultimate Collector Series version of Luke Skywalker’sLandspeeder. Channel Jedi-like focus to replicate every detail, from the turbine wiring to the cockpit, in LEGO® style.Place your creation on the display stand in ‘hover’ mode alongside the information plaque and Luke Skywalker and-3PO LEGO Minifigures to complete a Forceful centerpiece

Addison Rae Fashion Doll – Career Addison Rae is a mega-influencer known for her many talents including acting, singing, dancing, and most notably, her trendsetting sense of style. Now for the first time, Addison’s fans can bring home dolls inspired by her iconic looks. j

Big Fat Yarn is a line of DIY finger knitting kits that requires no tools. Each kit comes with colorful bundles of soft yarn and multiple project options. Coming out this fall for the holiday season.

GET READY for an epic surprise with the Jurassic World: CAPTIVZ Clash Edition Mega Egg! With never before seen giant blinking Indominus Rex egg packed with a heap of Jurassic World Captivz surprises from Pop N Lock dinos, to pull back cars, slime and much more! 

Ink up the Splatlands in the next Splatoon game! Enter the Splatlands, a sun-scorched desert inhabited by battle-hardened Inklings and Octolings. Splatsville, the city of chaos, is the adrenaline-fueled heart of this dusty wasteland. Pre-order now. Available September 2022.

Let kids add an iconic Peach’s Castle Expansion Set

Each X Rocker Super Mario gaming chair is tested and engineered to the highest possible standard and features well-known character artwork so that fans can team up with their favorite characters and enjoy gaming in ultimate comfort. Available in Bowser, Luigi, Mario, Peach and Yoshi characters.

Enter the digital game world of Disney Kingdomania! Each level features cherished Disney stories and characters, but troublesome Glitches are causing chaos and mixing up the levels! Patch the problems before they crash the game!